Home Décor with traditional artifacts inspired by Bastar Arts

What makes your Home Décor complete? It’s a million dollar question for every enthusiast of home furnishing and interior designs. Perhaps the right way to go about is to figure out what is missing in your collection of interiors. When you actually do that, it is virtually impossible for you to miss out on Bastar Art collections from Chattisgarh unless you already have them decorating your living room. Don’t forget that the classic Dhokara or Dhokra art products can also fit into the gift item categories you would love to share with your friends and family.

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A quick overview of the traditional significance and techniques used in making these artifacts can generate more interest, beyond the identity of Home Décor concepts. The modern day creations of Baster Art are made from the bell metal, brass and bronze combinations which are entirely different from the traditional practices pioneered by tribal craftsmen. They used ‘lost wax technique’ to create handicrafts that are unique to the Bastar region. The techniques and choice of materials have also been evolving which also reflects the impact of maturing culture and civilizations. However, being a region inherited by the tribal communities followed by princely regimes, Bastar is a classic example of retaining the original artistic spirit. Overall we know that the modern day art concepts and products are modified to increase scalability and sustainability while keeping the core of design thinking and traditional impressions intact.

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Though it is invariably true that online shopping has given the much needed oxygen to revive traditional art and craftsmanship, the demand for authentic and reliable Indian Handicrafts remain on the edge. Be glad and cheer up for you have CheerKart, a traditional online store with awesome range of artistic products including Bastar Art CollectionsBastar Art Gallery from Chattisgarh.

Emerging trends in Indian Handicraft with CheerKart


Madhumita Arolker                                 Co-founder – Cheerkart E- shopping Services

E – Commerce is an integral part of India’s growth story and what we have presumably achieved so far is just a tip of the ice berg, considering its potential as well as market value driven by new age demands. Sophistication in terms of technology applications, design thinking and innovative customer outreach strategies have been playing catalysts in the growth and sustenance of e – commerce, which is now an industry in itself. But, it is no longer a niche that differentiates itself on technology sophistication as the growing demands and conceptions suggest something more challenging. Introducing products and services that are of personal value with an extended scope for clustered positioning and promoting is the new game changing scenario which is also fast emerging. CheerKart rightly identifies the business proposition in the context of such a changing scenario and maturing trends in fashion and lifestyle market segments. In doing so, there is still scope for innovation by carving out new targeted niches. This is also a pertinent reason behind the business model of CheerKart with a strategic approach of introducing unique brands of Handicraft products and solutions.

Priority segments and value proposition – Global scenario and Indian Handicrafts 

A quick overview of the e – commerce industry across the globe would suggest an emerging and clearly classified business segment of ‘Online Shopping’. This also virtually differentiates commercial categories of business services with online portals dedicated for shopping. This impression provides a different overview about the market orientation and potential exclusively in terms of online shopping. Given this scenario, it must suggest great deal of value and potential with Indian Handicrafts Industry’s value being recognized to be about 6% of online shopping value across the world. This value proposition is nothing but the validation of this industry which is at about 100 Billion USD. In imperial terms, Indian Handicrafts Industry is valued at 45,000 Crore INR and it still disproportionately classified under fragmented and unorganized industry.

CheerKart’s focus to carve out a new business proposition with Indian Handicrafts products and solutions by integrating on e – commerce platforms is not only justified but also foresees immense potential which is untapped and not so rightly estimated for years. This can also indicate that the future of these products promoted online could be at par with electronic gadgets and apparels that virtually led the e – commerce revolution in India. Considering various pros and cons of clustered product positioning and marketing, CheerKart makes the right move of introducing product basket with variation, uniqueness and exclusivity. Posed to become one of the prominent e – tailers based in India, CheerKart has impressive brand differentiation with categories including Artificial Jewelry, Apparels and Indian Traditional Wear and Organic Personal Care Products. CheerKart’s Gift Cards and Vouchers will further expand the scope of promoting business as well as the product reach through popular platforms.

CheerKart – Classified Categories

Apparels and Indian Traditional Wear – With the business potential clearly intact, it is more about participating and identifying with the culture and synergy of Indian traditions. Traditional wear and apparel have the kind of appeal and acceptance which is distinctively different from other popular products promoted online. With India textile industry to witness growth to an extent of reaching 141 Billion USD by 2021, there is a very evident scope for Indian traditional wear products. In line with the business potential, CheerKart aims to enter this market with in-house designer clothes in Crochet and introducing traditional Sarees and Salwar Kameezes in partnership with renowned fashion designers.

Organic Personal Care Products – In popular sections of Indian society, there has been a paradigm shift in the thought process and connect with organic products. Proven by research and key scientific parameters, there are superior health benefits of using organic and natural products for personal grooming, hygiene and wellbeing. The upward trends in this segment are rightly supported by the global demand, which is likely reach at 13.2 Billion USD by 2018. CheerKart has its special focus to introduce authentic products of organic value in India.

Artificial Jewelry – With the swiftly evolving and maturing fashion trends, the emphasis is more on scope of design and exclusivity than on the material choice itself. This provides a huge advantage for the Imitation Jewelry products to thrive in emerging markets. Statistics speak for themselves with the present costume jewelry’s market size of 8000 Crore INR in India. Interestingly, online businesses contribute for around 180 Crore INR of the total value. CheerKart proposes to bring in exclusive variety of products in this segment to expand avenues for a sizeable market share.

Handmade Canvas Paintings and Handicraft – Indian Handicraft products are the cynosure at every global expo and rightly so this market is consistently growing at 15%. It takes no exaggeration in forecasting its growth at over 40% with the e – commerce push on the backdrop of a special social media appeal. CheerKart knows how ambitious it would be to participate in a 400 Billion USD global market by promoting authentic Handmade and Handicraft products that are truly Indian with traditional flavor of a multicultural society.

Accessories – Accessories category at CheerKart simply ensures a complete sense of shopping experience. One would find these products with an off-beat connect, to pick up something new every time. It’s a package of random surprises with products ranging across bags, footwear, hair accessories and kids exclusive.

Business Model and Modus Operandi at CheerKart

Being a promising e-tailer with clear prospects for growth and profitability, CheerKart has a proactive and comprehensive marketing strategy. With adequate emphasis given to Digital Marketing and Online Promotions, there would also be considerable focus on Offline and Multimedia Promotions.

Conceptualized and founded by Madhumita Arolker, CheerKart has its Vision and Goals set to create an exceptionally innovative global brand of traditional handicraft products by redefining fashion and lifestyle. Madhumita plans to transform Cheerkart from a vendor sourced model to a standalone brand with inhouse artisans.  Backed by over ten years of rich experience as quality expert, Madhumita envisions creating a one million customer base by 2017. CheerKart aims to become an ambassador for true Indian art and the face of millions of traditional artisans in India.

With the best-in-class e-commerce solutions enabled by latest technology applications, CheerKart has an apparent advantage of unique products promoted through well thought of marketing strategy. It definitely represents the new era of fashion and lifestyle revolution with an extended outlook of traditional appeal.

CheerKart:Creating unique impressions in an era of fashion & lifestyle

E-commerce might have already become a norm in India and net-neutrality could ensure its hope is still alive, but the story would always begin here. It’s about ditching the routine and kick starting brand new trends of fashion and lifestyle. If that’s the reason you shop online, you have them all in CheerKart. An inspired collection of handmade and traditional items would make it worth visiting every single time. Because, you can be sure of finding stuff that appeals – handmade jewelry, apparels, paintings, fashion accessories, gift items, dolls, kids footwear, organic skincare products and lots more. The product range is well classified and presented with uniqueness. It has all the reasons to engage shopping enthusiasts, retailers, corporate houses and event organizers. After all shopping at CheerKart is such an engaging experience that makes one relate to their preferences. The joys are unlimited if you are a lone lady shopping all day long, spare the blush and share it as you go…CheerKart is just getting better.

My Story and my Colorful Ride so far !!!

Hi, my story is yet to reach the benchmark of being called a success story. But I thought it would be nice to share a snapshot of my life’s journey so far with everyone. I bring this to you on the 6th of April, 2015.

I was brought up in a family that values integrity and human relationships above all. That explains why these values are so deeply rooted in me. I am a Hotel Management graduate and was selected through the campus recruitment to work in Goa. I worked in two different renowned hotels here – Goa Marriott Resort and Taj Exotica. I met some really incredible people during my stint and their contribution during the developmental stages of my career is immeasurable. I made some great friends and had some lovely mentors whose lives continue to influence me. Thanks to Mr. Saurabh Ratan who trusted me with an important position and kept me motivated during trying times with his words of encouragement. Amongst the others that I often think of, Bernadette and Soja, you are missed the most.

With a bag full of experience and a heavy heart, I decided to switch my path and undertook a new journey in the BPO industry in Bangalore. This again was a lot of learning, in terms of dealing with people and fighting situations when you are just on your own. Bangalore blessed me with my bestie Gloria Pradhan and a lot of amazing friends who continue to be a part of my life.

For future prospects and better career opportunities, I shifted to Mumbai after a couple of years and worked very hard to rise up the ladder. I have been extremely lucky to be under the able guidance of some experienced individuals, throughout my professional trek of a little over 10 years. Mr. Vivek Gupta has been the biggest influence during this time and has taught me all that I know about perseverance and effective management. I wouldn’t have been able to maintain my sanity during the most insane moments at work if it was not for him. When I switched organizations, I found some more gems in the form of my team mates and bosses. Joyce Castanha, special thanks to you for being the most friendly and understanding boss ever. I cannot thank Mumbai enough for my other bestie Melissande Rebello who I wouldn’t hesitate calling “my soul mate”.

Moving back to Goa with my hubby was like coming back home, which indeed was home, since my husband is from Goa with his family and ancestors having lived in Vasco for almost a century. Then came the most beautiful moment of my life and that was when I delivered a baby. From then onwards my life revolved only around this little boy until he was three years old. That’s when I got the calling to discover my forte and utilize my niche. I started blogging and soon I realized that I had the ability to pen down my thoughts. I enjoyed doing that and kept working on my linguistic skills to express my feelings in a better way. I did educational/academic writing for a virtual company for some time where I met Alamelu and Sonia who equipped me with the art of writing reports and journals. Thanks, sweet ladies, for believing in me.

Life was going on fine, but the desire to do something that was close to my heart was still not fulfilled. I have been a voracious online shopper from the time I moved to Goa and besides groceries, everything that I used was bought online. That’s when I realized that there was a need for a niche in the segment of traditional and handcrafted items. Although these were available in different online shops, a collection of these items on a single platform where customers can choose from an array of categories, was missing. Thus, Cheerkart was born. I launched my e-commerce portal www.cheerkart.com on the 28th of November, 2014 along with my Dad who’s my co-partner in the firm, with relentless support from my brother, Kausik Ganguly.

Through this platform, we intend to cater to all kinds of gifting needs of individuals by providing a B2C and a B2B marketplace. We also endeavor to add value to the apparel and the home décor segments. However, we stand for handmade and traditional items. To name a few – handmade paintings on canvas, terracotta jewellery, Tanjore paintings, articles made of wood/clay & fabric, Dhokara Art, Crochet apparel and accessories/dolls, etc. In the traditional segment, we have idols of Gods, Jharokas, Hukkas, Art Jewellery, Thewa art jewellery, Jaipuri and Pattachitra print stationary and accessories, etc.

I want to thank all those who stood by me in pursuing my dream and continue to be part of my support system in this venture. To start with – Mayur Arolker, Vineet Dhareshwar, Kiran Dhareshwar, Veena Suraj, Anand Banerjee, Nivedita Ganguly, Ankeeta Arolker, Preeti Bagrecha, Savio Fernandez, Reilly Rebello, Adarsh Kadam, Aparna Patil, Rati Bandekar and all my friends & family. I draw a lot of inspiration from my very old friend Smita Sharma and a new friend who I share my roots with, Oindrilla Dasgupta. There are so many other people I have very high regards for and I shall talk about them in my next write-up to follow soon.

The Biggest learning of my life : Listen to your heart as it never lies. It applauds you on your achievements and nudges you when you go wrong. It gives you the ability to accept the fact “to err is human”. Back up your pursuit with a hawk’s dedication and then there is no looking back.

I hope you continue to support CheerKart (https://www.facebook.com/cheerkart ) through its journey, that has just begun. Your spreading a word about it and sharing the page on your profiles would help in giving it the visibility and recognition that it truly deserves. Thank you, and wish you a happy life !!!


What’s in Nepal for me? Lets Find Out….

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Quench your thirst for adventure !!! Discover Nepal which is the world’s most loved trekking and mountaineering destination. Be it a trek to the Kathmandu valley enjoying the breathtaking views while interacting with the locals along the various trails or an overnight hike from Pokhara which is the heart of several trekking routes alongside a lake. That is not it, infact the Everest is the biggest catch and there are innumerable trails that leads you to the top or perhaps to the foothills through snowclad peaks, creaking glaciers and snow desserts. If trekking is not what you are looking for then white water rafting is the other adventure that’s waiting for you.

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One of the world class destinations for rafting with broad rapids with water showering down from the Himalayas especially in the Trisuli River awaits your advent. Paragliding and parahawking under the guidance of trained hawks and eagles are quite attractive options.

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What about saddling up on an elephant back and going for a wild life safari in the Chitwan forest which is home to one-horned Rhinoceros and Royal Bengal Tigers ? Carry lifetime memories of this picturesque forest and its grasslands with the rare animal species it houses.

Engage with the Hindu ascetics and Buddhist monks to learn about their religion and culture. Visit the Pagodas, Stupas,Temples and Monasteries while you relive their history.

Want us to organize a trek for you in Nepal …want to camp in exclusive locations in Nepal…Call us at 91- 8308398097 or email us at globalitinerary@gmail.com.

Want to be a part of the Kathmandu 3 Nts / Chitwan 2 Nts / Pokhara 2 Nts starting on the 27th of April…. Call at 91- 8308398097 / 7066251793 or send an email to globalitinerary@gmail.com …. For a detailed itinerary visit http://bit.ly/1Fkcp4x.

Join a grand upcoming Nepal Package by clicking on the link http://bit.ly/1Fkcp4x. Stay at the most luxurious 4* Hotels. Keeping all aspects of your convenience in mind, (which is Luxury, Location and Shopping ease), the hotels have been selected. The Hotels have scenic locations and are centrally located. Moreover its swimming pools, health clubs, cafeteria and its beautiful ambiance will give one added satisfaction.

Do grab this opportunity to visit Nepal in the right season and at the right time. Block your seats immediately with the booking advance of Only Rs.20,000/- per person. Balance amount can be paid 30 days prior to departure of your package.



Oh Really !!! Tanjore Painting’s making a Fashion Statement !

Walls without adornments are mere partitions and what could be a better way to embellish them than with one of the most primitive art forms of India, born in the 16th century during the rule of the Nayakas and the Marathas, in the southern part of India.

Tanjore paintings were primarily made to depict different Indian deities and rulers. However, this painting form has evolved over the years into a more creative one and is expanding its domain to figurative and landscapes.

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It can be creatively used to give a very contemporary look to a setup by bringing in a flavor of fusion culture between the west and the east.

Did you Know that use of this art is no more restricted to the beautification of walls but has found its way into the apparel designing and fashion accessories segments.  Prints of Tanjore paintings are being used   on bag, accessories and clothes.


The DeZire collection of Art Jewellery boasts of some exclusive Tanjore Jewellery sets which makes a big fashion statement if clubbed with Indian or Arabic traditional wear.

An eye for beauty and  the craze for exclusivity made this art-form claim its unique place in the global platform.

The dread and wonder of shopping new cars or how I spent my President’s Day weekend.

Rocking article…

Gods of Advertising


“The operation can wait. I want the E class!”

What did I do on President’s Day weekend? Why the most patriotic thing an American can do: I went car shopping!

Yes, my beloved 2008 Saab Aero is at that point in its lifespan where the updates and repairs are no longer worth it, especially considering the Saab Motor Company is defunct. Without a knowledgeable dealership, flushing the transmission (a surprisingly costly process on any car) would be even more maddening. Midas and Jiffy Lube told me they didn’t know how to do it. In addition, the new muffler I require would have to be special-ordered, parts and labor exceeding $800 dollars. And then there’s my Check Ignition light that has been haunting me for weeks. The diagnostic check at Jiffy Lube was a Saab code cryptically stating “cylinder #1.”

And so my love affair with Saab must come to an…

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Did you Know about Ahimsa Silk / Peace Silk / Vegetarian Silk ?

Here are some interesting facts about Silk production. A great respite for vegetarians and sections who protest against cruelty to animals. Vegetarian silk is made from the cocoon of the silkworm without killing the pupae.  The silkworm which is actually a caterpillar and not a worm is allowed to hatch after metamorphosis  and then the cocoon is used to make the silk. When the metamorphosis happens the moth escapes by making holes in the cocoon which results in the final silk product being a little bumpy at places although the feel is softer. The bumps happen due to the short length of silk fibers resulting from holes in the cocoon.

The more labour intensive procedure of extraction makes it more expensive. However, this kind of silk produced mostly in southern India is exported worldwide and is high in demand.

The five biggest producer of Silk in India are Tamil Nadu, Karnataka, West Bengal, Andhra Pradesh and Jammu & Kashmir. China is the biggest producer in the world followed by India.

Pure Silk clothes such as the stoles and shawls are considered to be very comfortable and make a great style statement.

Top 3 links to shop online for silk stoles are

  1. http://bit.ly/1vFN7J0
  2. 2. http://ebay.to/1d3032D
  3. http://bit.ly/1G2pn8d

Please feel free to add any additional points in relation to this content.

A wanted Man by Lee child

Yet another addition to the renowned Jack Reacher series. I would count Jim Grant alias Lee Child in the league of super intelligent writers. The way he creates a situation and then goes about breaking the codes in military sign language is completely mind blowing.  He takes you into his own thrilling world full of action where you get hooked on to his ideas through his writing.

Jack Reacher with his broken nose and battered clothes unveils a mystery about a Syrian terrorist organization “Wadiah”, that FBI fails to do. It’s a sheer game of his common sense and his ex-militia skills. This plot is exemplary of an ideal coordination between reflexes and skill.  He really surprises one with his eye for the finer details while on the ground. Till the last line of the book, you would still be reading about  revealing of the biggest secret of Wadiah….Well, I don’t want to kill the suspense by narrating the story here, but I will leave you with a clue….”Do you know how Wadiah raised money to run its organization?” Ponder while you read…please share your reviews on this book..