To begin with, you need to believe that a lot of unfamiliar faces across the globe know you through the web image that you or someone else created for you. Corporate tie up, Takeovers, Sales, Job search, Relationship status are some of the aspects that get immensely influenced by the online repute of an individual or firm. The percentage of internet savvy adults are on a speedy rise, thereby making online profile search a common practice.
Online reputation management is not as abstruse as it sounds but is the modern day mantra to market your positives through the internet. This industry came into play in 2007 and ever since it has been evolving by leaps and bounds. There are agencies that manage reputation for big and small businesses and also for renowned personalities all over the world.
The dynamics of online reputation management is so stirring that it can make or break a business empire. For example, the 80 plus years old Toyota is one of the topmost car Brands in the world and the tremendous reputation it has in peoples minds is irreplaceable. People know Toyota not only for its quality but also for it’s prompt service. “Toyota Way” by Dr. Jeffrey Liker has helped spread the word about how an establishment can reach at the top by following Toyotas two basic concepts of respect for people and continuous improvement. Thus, people know what Toyota stands for and that is the most important objective of branding.
What are the top 5 tricks to online reputation management?
It is all about labelling yourself right. As they say, if you can take care of your basics the rest will follow. Here are some tips to present yourself as a trustworthy enterprise by pursuing the below mentioned approach.
1. Use customer complaints as your strength and their feedback as your mirror:
Address customer complaints on a priority basis. Get to the root of the feedback by employing your best problem solving skills. Be apologetic and surprise the customer with your quick response. Don’t give up until you have given your 100% in leaving the customer happy. This speaks a great deal about your credibility online or elsewhere. Negative reviews about poor complaint handling can do a lot of damage. Pushing down any negative publicity by adding positive remarks, do not always go a long way unless there are solid credentials to back it up.
2. Be smart in deciding what you want to show on the web:
Choose your best shot and testimonial to speak about you or your business. Remember, whether you like it or not you are open to being monitored anytime by anyone on the web. Product endorsements, photographs of corporate celebrations, press conference videos, editorials about your industry, videos / manuals of instructions to use your product or service, accreditation of your board members, etc., are examples of some of the things which could add value to your web image
3. Bona fide stamp of authenticity gives a lot of confidence to customers:
One of the easiest ways to market your products is by presenting real time reviews from users of your product. Getting authenticated by a certifying body like ISO, COPC,PCI, etc., adds to the reliability of a corporation. Sometimes, organizations create fake blogs and hire bloggers to do the job where they agree upon strict terms of non-disclosure. However, it is important to remember, manipulation would not get you that far. Have you heard of any organization which has reached the top by maneuvering their reputation?
4. Tie ups with other companies or websites to promote yourself:
Third party sites provide a good platform for advertisements. This is a good way to make yourself conspicuous to the prospective consumer base. The horizon is limitless and all you have to is get past the conventional methods.
5. Use technology to cut down negative reviews:
Making use of web crawlers like spam bots to push down negative reviews or the publicity of it, is in vogue. Also, giving away products for free in lieu of surveys and feedback gives an impression that you are interested beyond doubt in improving your quality.
For a business enterprise, a good online reputation of the board members, its values, products and services is like a battle half won.
Statistics on this subject really stress highly on the importance of a well thought of plan to manage one’s reputation online. You would be surprised to know that almost 86% of US online adults search for someone else’s profile on the web. This search decides not only their future endeavors into business and personal life but also helps them decide on which electoral candidates they should vote for. You can assess your standing on the web by running a search for your own profile and you would be surprised to see how many sites have your name and pictures on them.
Irrespective of whether you are a business enterprise or an individual, go on and let your worth be shown outright to the entire web generation and be ready to reap its results in no time.
Are you an entrepreneur or a freelancer?
Go ahead and try the above techniques right away.
Don’t forget to share the results with us once you do.
Post any additional inquiries or support required and we will be more than happy to help.